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Operating Philosophy and Sales Strategy Cal Rep was formed to sell to companies in the Southern half of California and Arizona who have need for Electro-Mechanical products. There are more than 300 companies in Southern California and Arizona that utilize these product areas with total business volume estimated into the billions of dollars. Cal Rep's personnel have backgrounds in Mechanical Engineering and Math. We employ only senior staff with proven design and engineering background. Thereby, enabling our sales efforts to be primarily engineering based. We are not a "catalog mailing house," but a full service Electro-Mechanical Engineering Sales Company. It is our policy to get involved in each stage of the production process--from prototype development to the assistance of potential customers with production drawings. By providing this extensive customer service support with personal calls to customers, close relationships are maintained not only with the buyers but the engineering staff as well. As experts in Electro-Mechanical Engineering, we spend 90% of our time in our customers' engineering departments. As a further since our sales people work on an incentive remuneration program. There are no flat salaries. In other words, Cal Rep is a cooperative venture with all employees sharing directly in the continued success and growth of the company. |